EXHIBIT TO DEBUT AT NYC SUMMER STREETS ON SATURDAY, AUGUST 17TH
July 23, 2013 (New York, NY) - The Museum of Food and Drink has announced the public debut for its first exhibit, BOOM! The Puffing Gun and the Rise of Breakfast Cereal. BOOM! will be stationed at Summer Streets on Saturday, August 17th in Foley Square, from 7 am-1 pm. During Summer Streets’ free, annual celebration, nearly seven miles of the city’s streets are closed to traffic and opened to the public. MOFAD's exhibit will be among other fun activities open to visitors, including art installations, performances, and a rock climbing wall.
BOOM! The Puffing Gun and the Rise of Breakfast Cereal will explain the science behind cereal production, and explore how the cereal industry became the behemoth that it is. The centerpiece of the exhibit will be an authentic, fully-functioning puffing gun, a 3,200-pound machine based on technology that revolutionized the cereal industry in the early 1900s, and originally produced puffed cereals like Kix and Cheerios. BOOM! will be unlike any other museum exhibit ever seen before: the steaming, spinning puffing gun will pump out cereal before visitor’s eyes and provide a taste of the freshly puffed product.
Founded by culinary innovator, Dave Arnold (Booker and Dax), MOFAD’s culinary board includes notable NYC chefs on its culinary board, including Mario Batali, Wylife Dufresne (wd~50 and Alder), Mark Ladner (Del Posto), Anita Lo (Annisa) and more. MOFAD’s long-term objective is to create a brick-and-mortar museum that will revolutionize the way people think about -- and experience -- food. Until MOFAD has a permanent home, the museum will consist of a series of mobile pop-up exhibits like BOOM!. By doing this, MOFAD can begin building the museum, exhibit by exhibit, and immediately take its dynamic educational approach into schools and communities in New York and beyond.
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