5 common e-commerce site mistakesSo you're planning to sell your products on the Web. Know that it's not enough that your graphics are sharp, your content is fun and easy to read, and your online catalog is pretty darn spiffy.
Your overall site design and infrastructure count, too.
How fast do your pages load? How navigable is your site? What about server capacity and browser compatibility?
Brent Melson is a senior technical designer for NTSL (National Software Testing Labs), a Philadelphia-area company, who makes his living testing Web site architectures and related Internet technologies. Here are his five most-common e-commerce site boo-boos.