Tuesday, May 8, 2012

MCC Is Pleased to Welcome Joe Perello, Founder Catch NY to the Board of Directors

Joe is the co-founder and Managing Partner of Catch New York, an integrated, full-service advertising and marketing agency based in New York City. Catch’s clients include the New York Yankees, Quiksilver, United Healthcare, NBA, AARP, Hewlett-Packard and the Partnership for a Healthier America.

Prior to co-founding Catch, Joe was the first CMO of the City of New York, appointed by Mayor Michael R. Bloomberg. Recognized by Harvard Business School as one of the most innovative initiatives set out by a City, Joe and his team set the standard for how public institutions and private companies can use their marketing assets to help each other prosper. Joe’s innovative model, based on successful sports leagues and franchises, generated over $100 million for the city and utilized the marketing efforts of its corporate partners to help the City achieve its marketing objectives for residents, businesses and visitors.

Before working for Mayor Bloomberg, Joe was VP of Business Development for the New York Yankees where he and his team helped double sponsorship revenue and sell $3 million tickets for the first time ever.

During the first dot com boom, Joe was a principal in David Bowie’s online music venture, UltraStar. He started his career as a direct marketer with MBNA America. He has spoken about marketing at Harvard, Stanford, and NYU and has written for the Sports Business Journal and Brandweek. Joe’s also been a dishwasher, short-order cook, painter, carpenter, and reporter. He serves on the boards of Two Bridges Neighborhood Council and the Armory Foundation and actually enjoys assembling Ikea furniture. Joe, his wife Wendy and their two sons live in Harlem.


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