Wednesday, April 11, 2012

MCC Welcomes New Board Member

MCC welcomes new board member Beth Bronfman. Here is her bio below:

Beth Bronfman is CEO and Managing Partner of View the Agency, a New York Advertising, Interactive and Branding Agency. View has a long track record for creating the imagery that creates brands. What sets View apart is its extensive retail experience, which has propelled clients to category leadership in the luxury arena. View has a unique understanding of how luxury consumers spend, and how that’s changing. Since launching View, Ms. Bronfman has succeeded in developing it from a small agency into a large-scale, multi-million-dollar firm.

Previously, Ms. Bronfman was VP of advertising at Macy's New York, serving in that capacity during the years of the retail giant's greatest growth. Her career also included positions at Ohrbach's, Lane Bryant, and WNEW- AM/FM Radio.

Ms. Bronfman's professional achievements have been recognized with three prestigious awards for female business leaders. She is the recipient of the Presidents Award for the Women Presidents' Organization, Office Depot Businessman of the Year Award, and the Enterprising Women of the Year Award.

Ms. Bronfman has dedicated her career to advancing the cause of women in business. Beth is a member of the board of the Women Presidents Organization, and a member of the Platinum group. In addition to the WPO, she is the Northeast Chair for the Governing Board of c200. She is also on the advisory board of the F.I.T. Marketing Committee. Ms. Bronfman is an active member of the American Association of Advertising Agencies(4a’s) and its Bronze Forum. She is also on the board of Dancing In The Streets, a prominent non-profit dance groups, and sits on the advisory board of the Management Assistance Program of the United Jewish Appeal and Racemark International and Sherwood Trading Corporation.

Ms. Bronfman holds a bachelor's degree in Mass Communications from Emerson College, Boston. She has pursued graduate work at New York University and the New School.

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