Last year, Walmart stood with First Lady Michelle Obama and showed how a company, working with its suppliers, the public sector and non-governmental organizations, can truly make a difference in people’s lives. Our healthier food initiative was designed to make food healthier and healthier food more affordable and the program was implemented in each of our 96 New York State Walmart stores.
Now, after pledging to develop a front-of-pack label that would give our customers an easier way to identify healthier food, we unveiled the “Great For You” icon at an event yesterday in Washington, D.C. The icon will initially appear on select Walmart Great Value and Market side items, as well as on fresh and packaged fruits and vegetables at our stores nationwide this spring.
According to the First Lady, yesterday’s announcement is “…yet another step toward ensuring that our kids are given the chance to grow up healthy.”
You can read more about the “Great for You” program here.
You’ll recall that our healthy food initiative includes several goals and over the past year, we have been working with private label brand and national brand suppliers to make progress. To date, some of the highlights include:
If you have any questions about our healthy food initiative or yesterday’s announcement, please don’t hesitate to reply to this message.