"As a retailer, 2012’s Small Business Saturday (SBS) was an important marketing and sales opportunity for our Eneslow shoe stores. After “Sandy” we needed something positive to help business turn around, but felt no guarantee of it happening. We planned to offer all customers a $25 gift card with each $100 purchase on SBS. Then along comes Manhattan Chamber of Commerce (MCC) with a complete marketing plan to help invigorate business particularly, but not only on 2nd Avenue.
We thank you for including Eneslow in MCC’s Small Business Saturday initiative. at a level only possible under the MCC management team. You, as president, and your great team helped us achieve a highly successful day.
The fact that MCC was given extra marketing tools to help 2nd Avenue retailers compete made all the difference for Eneslow and I’m sure the others who participated. MCC contributed AMEX $25 gift cards for retailers to give to customers. We offered them to the first 20 customers who came into each Eneslow store on SBS who spent at least $100. In addition, NY Daily News ran a Thanksgiving day article featuring 2nd Avenue businesses; Epoch Times wrote an article on Eneslow and SBS; balloons, floor mats, and shopping bags were provided for display and handout. NBC News TV featured SBS and Eneslow with interviews at the 2nd Avenue store.
Eneslow is grateful to MCC for all the hard work and strong marketing commitment to help 2nd Avenue merchants during these tough times. We further invite small business owners, especially retailers to join Manhattan Chamber of Commerce and take advantage of its commitment to helping small businesses."
Robert S. Schwartz, C. Ped.
Eneslow Pedorthic Enterprises, Inc.
470 Park Avenue South @ 32nd Street, Front 2
New York, N. Y. 10016-6819
212-477-2300 x 207; Fax 212-353-2876
Happy feet make people happy!
Just some of the press Eneslow Shoes garnered through working with MCC on Small Business Saturday!